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营销跑出加速度!金路通征战西藏日喀则工程车市场

2020-05-25 15:26:20 责任编辑:阅读数:

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同时,为把握营销关键节点,为二季度销售增速提量。营销团队深入工程一线,建联客户群及车窝子,以“炸碉堡”心态充分挖掘市场潜力,从而实现属地工程车市场节节爆破。此外,借营销外拓契机,强化东风优质服务、可靠产品运营优势,以口碑营销建联保有客户,与领袖客户群紧密联动,巩固藏区领先优势,培育日喀则周边弱势区域,加速“泛藏区”网络布局、推进营销渠道建设,为旺季销售“井喷式”增长奠定坚固基础。
       在营销总结会上,汉成集团董事、汽贸(金路通)总经理刘刚总肯定了营销训练营取得的积极成果,并对西藏金路通营销网络建设给予更高期望。一方面,集团投入人力、物力支援西藏,重视程度毋庸置疑,希望一线营销人员不断磨砺,加强销售技能、客户建联技巧等的学习,全方位提升营销能力,打造一支专业的营销型团队;另一方面,围绕品牌渗透、保客维系、客户满意度等方面,刘总动员西藏乃至集团全员参与营销,将品牌优势全渠道覆盖,践行东风可靠服务理念,精耕后市场服务,脚踏实地下沉市场,以提升客户满意度为宗旨,并借助东风品牌及口碑优势,整合区域核心资源,为推动金路通数字化营销建设贡献力量。

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2020-02-11

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